Change is happening...

Make sense of a life with Ai

Ai isn't asking you to understand technology, it's asking all of us to rethink how we learn, how we work, how we parent, and what we want to hold onto. That's not a technical challenge, it's a deeply human one, and like any significant change in life, it goes better when you don't have to face it alone.

Human Coaching about Ai in South London  ·  One-to-one sessions from £40

How can I help?

The real challenges with Ai

The public conversation about Ai tends to be either breathlessly excited or quietly terrifying. Neither is particularly useful. Here's where most people actually want to start.

Your kids and school

A lot of parents have found themselves looking at their child's homework and wondering. Did they write this, or did a machine? What are the schools saying about it, and what should I be saying at home? These are genuinely tricky questions, and there's no script for them yet.

Your job and career

The headlines would have you believe your job is already being done by a machine. For most people, the reality is more nuanced than that, and often considerably less alarming. It's worth understanding what's actually changing in your field rather than relying on whatever made for the most dramatic story that week.

Running your own business

There's genuine time to be saved with these tools if you know how to use them well. The problem most small business owners run into is that the output sounds polished but somehow not quite them. Getting that balance right, and knowing when to step back and trust your own voice, is something we can work through together.

Scams, deepfakes & knowing what's real

Fake voices, manipulated videos, messages carefully designed to look like they're from someone you trust. This is already happening, and it's getting harder to spot. Knowing what to look for makes a real difference, and there are practical steps you can take to protect yourself and the people around you.

Practical things Ai can do for you

A lot of people are surprised by how useful these tools are for the kind of writing that feels daunting: a formal complaint, a letter to a solicitor, a professional email you've been putting off, a long document you need to make sense of quickly. One session is often enough to change how you approach all of it.

Just getting started

You've heard a lot about these tools but haven't actually sat down with one yet, and you're not sure how to start without feeling out of your depth. That's a perfectly reasonable place to be, and most people are there. Starting with the right guide makes it considerably less daunting than doing it alone.

Does any of this sound like you?

Support with the big shifts

Technology experience is irrelevant here. What matters is whether any of this feels familiar.

  • You found out your child used ChatGPT for a school assignment, and you didn't know whether to be angry, worried, or both
  • You've been quietly reading about job automation and it's started to get under your skin
  • You run your own business and want to know where Ai can genuinely help without it making you sound like everyone else
  • You feel like this whole conversation is happening somewhere above your head, in a language you were never taught
  • You've tried Googling it and come away more confused than when you started
  • You want to talk to someone who genuinely knows this field and won't make you feel stupid for asking
Who can I help?

You don't need to be technical

Parents Navigating school, homework and family conversations about Ai
Teenagers Building confidence with tools that will shape your generation
Small Business Owners Using Ai without losing your voice or your time
Headteachers Policy, practice and honest conversations with staff and parents
Local Groups Workshops and guided discussions for your community

Hi, I'm Pete

For the best part of 25 years I've worked at the frontier of Ai, not writing about it from the sidelines, but actually doing it. Building systems, advising organisations, lecturing at some of the UK's leading universities, and spending just as much time teaching students, supporting charities, and coaching people through technology changes that feel overwhelming until suddenly they don't.

That experience has given me a clear view of what Ai can genuinely do, where the hype outstrips the reality, and how badly it tends to get explained to most people. Ai & You is my attempt to fix that closer to home: no consultancy rates, no jargon, just an honest conversation with someone who knows this field well and wants to be genuinely useful.

You can find my full professional background on LinkedIn.

Ready to have a conversation?

Simple, straightforward, no surprises

Two ways to work with me, depending on what suits you best.

One-to-one sessions

£40 per hour

A personal session tailored entirely to what's on your mind, with no fixed agenda or prior knowledge needed. We work through your questions at your pace, whether that's understanding a specific tool, talking through a concern about your job or your kids, or just getting a clearer picture of what Ai actually is and isn't. Sessions are available in person or online, whichever suits you.

Group sessions

Organised by interest

When enough people in the area want to explore the same questions, I'll put together a group session. These are more curated conversations than one-to-ones: guided discussions around ethics, different perspectives, and shared experiences of living alongside Ai. Think of it less as a class and more as a room full of thoughtful people working things out together. If you'd like to be included when the next one forms, just get in touch.

Currently offering sessions in and around SE24, South London. Online sessions are available to anyone.

Let's talk

Whether something specific is on your mind or you're not quite sure where to start, drop me a message. I read everything personally and reply within a day or two.

No automated replies — just a real response when I've had a chance to read it properly.